Frammer AI: Shorter Video. Smarter Video.
Deep dive into the world of AI starting with "video"
Hey founders, funds, & friends 👋,
A warm welcome to the 6th edition of the “Mehtta Ventures Dubai” investment digest newsletter, your weekly news digest about startup stories across the Middle East & India, digital / business trends shaping our lives and curated investment opportunities.
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BUILDING AI FOR INDIAN LANGUAGES - Sarvam AI offers India the opportunity to establish leadership, particularly in AI that serves local needs.
Founded just five months ago by AI experts Vivek Raghavan and Pratyush Kumar, Sarvam AI aims to develop a full-stack platform for generative AI. This will span innovations in model research and training to an enterprise-grade product for companies to leverage AI, especially generative models, for business applications.
With India representing a massive consumer and business opportunity, Sarvam AI plans to focus squarely on the country's unique needs. That includes training models that can understand India's multitude of languages and voice-first interfaces. The startup also intends to partner with Indian companies across sectors, co-building customized AI models trained on their data to solve industry-specific challenges. Source: https://www.maginative.com/article/sarvam-ai-raises-41-million-series-a-to-pioneer-indias-generative-ai-landscape/
^ In summary of the video above the OpenHathi series by Sarvam AI in partnership with AI4Bharat aims to foster innovation in Indian language AI by providing open models and datasets.
By addressing challenges such as tokenization efficiency and limited data availability, they're paving the way for the development of enterprise-grade models through their GenAI platform. Their approach involves frugally adding support for new languages to existing open models, with a focus on efficiency in training and inference.
They've demonstrated the effectiveness of this approach with the addition of Hindi skills to the Llama-2 7B model, showcasing improvements in translation, social media content moderation, simplified translation, and more.
Today’s program:
The AI Video Generator & Processing Market
Key Moments / Highlights / Short Form video generating companies
Startup Deal #6, Frammer - Video AI SaaS platform creating monetizable shorts from long form video & more.
And….Action!
The AI Video Generator & Processing Market
As you can imagine, AI is influencing and disrupting a variety of “video” use cases from content creators to enterprise video communications to video analytics. For the purpose of this newsletter, we will look at the “AI video generator” market and explore solutions, competitors & opportunities vis a vis today’s startup focus, FRAMMER!
Key Takeaways:
By component, the solution segment generated the largest revenue share of 53% in 2022.
By enterprise size, the large enterprise segment generated the largest revenue share of 64% in 2022.
By source, the text/blog/article to video segment generated the largest revenue share of 36% in 2022.
By End-User, the marketing segment generated the largest revenue share of 28% in 2022.
In 2022, Asia Pacific dominated the market with the highest revenue share of 32%.
North America is expected to grow at a significant CAGR from 2023–2032.
For a list of video AI tools that are disrupting the video generation market, please have a look at a Zapier authored list here
It gets even more interesting when one looks at the size of the video processing industry:
Key Moments / Highlights / Short Form video generating companies
Now within the “video processing platform” market (several players such as Vimeo, Brightcove, Kaltura, AWS Media Services etc), we specifically look at niche companies that are specifically automating creation of“highlights” / key moments / other short form video for sports, news, entertainment and lifestyle content (READ: FOR PREMIUM VIDEO). From a features perspective the platforms listed here do the following -
Platform Features:
Utilizes AI and automation for dynamic, personalized highlights creation.
Analyzes live sports broadcasts in real-time to generate unlimited highlight combinations.
Saves time for rights holders by automating video editing and enabling quick creation of comprehensive video packages.
Supports rapid distribution of content across different platforms.
Enables creation of storylines, team-based or player-focused, to cater to diverse fan interests.
Market leader in the “sports” video highlights space, this Israeli company (estd 2013) is setting the bar high with a dealroom valuation of between $400 - $600 million. Their latest funding was a $100 million Series D round with participation from Intel Capital, Detroit Venture Partners, O.G. Tech Ventures and ION Crossover Partners.
Customers include the NBA, LaLiga, ATP men’s tennis tour, ESPN amongst others.
Magnifi (part of VideoVerse)
Their valuation is between $187 million - $281 million. Their latest funding was a $45 million minority stake offload to Bluestone Equity Partners. By empowering users to craft more compelling stories with their content, Magnifi aims to revolutionize the creation, sharing, and consumption of short-form video content across digital platforms. Its product lineup includes Digital Highlight Pro for sports/esports and Content Moderation Pro.
Startup Deal #6: Frammer - Video AI SaaS platform creating monetizable shorts from long form video & more.
Industry: SaaS / Media Tech
Headquarters: New Delhi, India
Fund Raise Ask: $3 million Seed ($1 million commitment in place from a Mumbai based fund); Pre-seed of $750K closed September ‘23.
Traction: Current ARR: $255,000; Projected ARR, ‘25 is $3.5 million basis current pipeline (India, USA, Europe).
Founders: Suparna Singh - Co-Founder & CEO, Kawaljit Bedi - Co-Founder & CTPO, & Arijit Chatterjee - Co-Founder & COO.
Business Model: B2B SaaS
Features
One-click conversion of long-form video into monetizable shorts
Automatic transcription for every video
Automatic captioning for every video
Automatic flip from landscape to portrait orientation (Video flipping into vertical aspect ratio is in high demand)
Video editing by editing text
Searchable and actionable archives
Generation of chapters by topic
Generation of key moments
Generation of reels (90 seconds) and shorts (60 seconds)
Unveiling the Potential:
Unlike other video AI “tools” which are made primarily for the “creator” economy OR smaller batch videos, Frammer is a full fledged video AI SaaS platform built for scale, speed and premium video.
In addition to saving cost (at least 50%), producing significantly more video content (~150% more offering additional monetizable videos) and being fast (70% faster turn around at least as compared to video editors trying to do the same job), Frammer offers easy sharing of the videos produced with popular social media sites such as YouTube, X, Instagram, Facebook, LinkedIN, Shorts and Reels (even TikTok!).
The UI / UX is easy to use, cloud native, accessible from any browser and also integrates with your own web sites and apps. The platform is SOC2 and GDPR compliant with significant interest from media behemoths in the UK and USA at the moment.
In fact the team has also built integrations into online video platforms such as Brightcove (others on the way) as part of their go to market strategy.
Setting It Apart:
The Frammer team truly sets them apart coming with over three decades of experience in TV + Digital Video, having earlier successfully built NDTV as the foremost news brand in India and ndtv.com as one of the top 20 visited news web sites globally.
Join us as we embark on this transformative journey into the heart of AI & Video with the Frammer investment!
While you wait for our next newsletter, I encourage you to check out Sora, by OpenAI (not live yet, however the site has expanded with several examples + they are giving access to select designers, visual artists and film makers to get feedback on the models etc).
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