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A warm welcome to the 53rd edition of the “Mehtta Ventures Dubai” investment digest newsletter, your weekly news digest about GAMES [Gaming, Ad Tech, Media Tech, Entertainment and Sports Tech] + AI startup and scaleup stories across the Middle East & India, digital / business trends shaping our lives and curated venture investment opportunities.

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The Sensara Technologies Full Podcast

Sensara’s AI Revolution in Media Discovery | Pressplay with Bharath Mohan

The future of media is AI-driven, and Sensara is leading the charge. In this episode of Pressplay, chat with Bharath Mohan, Founder & CEO of Sensara, to uncover how AI and machine learning are transforming content discovery, viewer engagement, and monetization in the attention economy.

What’s Inside This Episode?

🔹 The Origin Story – What inspired the founding of Sensara, and what problems in media tech it is solving

🔹 AI’s Role in Content Discovery – How Sensara’s SceneSense and metadata tagging enhance search and recommendations

🔹 The Attention Economy Challenge – How to capture user attention without overwhelming them

🔹 Privacy vs. Personalization – How Sensara balances AI-driven recommendations with user control

🔹 Overcoming Technical Barriers – What it takes to build scalable, AI-powered video discovery solutions

🔹 Future of AI in Media – What’s next for content personalization, monetization, and media-tech M&A

Whether you are an investor, founder, media executive, or tech enthusiast, this episode is packed with insights on AI’s role in shaping the future of streaming, video search, and digital engagement.

📢 Watch now and stay ahead of the media tech revolution!

Subscribe to the Pressplay Podcast here - new episode focused on the attention economy every 2 weeks.

Today’s program:

The Rise of AI-Powered Video Discovery & Monetization with Sensara Technologies
Strategic Advisory + Capital Raising for Pressplay Capital

And….Action!

The Rise of AI-Powered Video Discovery & Monetization

1. The Challenge: Content Overload & Discovery Gaps

In a world where thousands of hours of content are uploaded every minute, finding relevant videos has become a serious bottleneck for platforms and users alike.

Sensara is solving this through AI-powered Video Discovery Optimization (VDO), which:
✔ Automates content tagging – Identifies characters, scenes, objects, and speech to make videos searchable
✔ Enhances discovery with personalized recommendations – AI ensures users find relevant content faster
✔ Increases engagement – Scene-based navigation allows users to jump to specific moments within a video

Case Study: Disney+ Hotstar & JioCinema – By integrating Sensara’s AI models, these platforms have been able to boost content discoverability and increase engagement by allowing users to search inside videos instead of relying solely on metadata descriptions.

2. The Business Impact: Monetizing AI in Media

For OTT platforms, broadcasters, and content creators, AI is not just a tech upgrade—it’s a revenue multiplier. Sensara’s AI platform enables:

✔ Contextual advertising – AI ensures ads are placed in relevant scenes, increasing viewer retention
✔ Smarter ad breaks – Scene-aware ad markers optimize where and when ads appear
✔ Lower content ops costs – AI automates video processing, reducing the need for human intervention

📌 Case Study: Sony Networks – Sensara's watermarking technology is helping Sony convert ad-heavy feeds into premium, ad-free clean feeds for Nepal & Bangladesh, serving 25 million homes and saving millions in ad revenue leakage.

3. AI’s Role in the Future of Media-Tech

AI is rapidly becoming the backbone of the media industry, driving efficiency in:

Video compression & delivery – AI optimizes streaming, reducing bandwidth costs
Audience measurement & insights – AI models analyze viewership patterns in real time
Personalized viewing experiences – AI-based dynamic thumbnails and content recommendations

📌 Case Study: Airtel & Xiaomi Smart TVs – By embedding Sensara’s AI into their platforms, these brands have improved linear TV personalization and real-time audience measurement.

What’s Next? The AI-Powered Evolution of Media

As AI reshapes the media-tech landscape, Sensara is well-positioned for industry-wide adoption and potential strategic acquisitions. With private equity and major media houses looking to integrate AI-driven discovery tools, platforms like Sensara are becoming critical infrastructure for digital-first entertainment.

At Mehtta Ventures Dubai, we continue to track AI’s role in video monetization, ad tech, and digital content ecosystems. Sensara is just one example of how AI is driving the next wave of efficiency, personalization, and revenue generation in media.

💡 If you are an investor, media executive, or tech leader exploring AI in content discovery, let’s connect.

📩 Stay tuned for more insights on AI, media-tech, and the attention economy in our next newsletter.

#AI #MediaTech #VideoDiscovery #Streaming #OTT #Monetization #Sensara #PressplayPodcast #MehttaVenturesDubai #AdTech #ContentEngagement

Strategic Advisory + Capital Raising for Pressplay Capital

We have just started raising capital for a $10 million fund [Pressplay Fund] focused on Gaming, Ad Tech, Media Tech, Entertainment, and Sports Tech (GAMES) across the Middle East, India, and the United States. The interest has been strong, and if you or someone in your network wants to be part of an exit-friendly, returns-focused fund with a recession-proof sector focus, let’s talk.

The Pressplay Podcast will continue to spotlight the most dynamic entrepreneurs in the GAMES space, showcasing investment opportunities at the intersection of content, commerce, and community = all of this will feed into the fund and vice versa.

In addition, at Mehtta Ventures Dubai, we are positioning ourselves as the go-to strategic advisory and capital-raising specialist for the attention economy, focusing on GAMES. Our mission is to identify and support high-growth startups shaping how people consume, engage, and interact with content.

As part of this, we are bringing to market award-winning streaming technologies that power real-time engagement, interactive live streaming, and AI-driven experiences. These solutions are already trusted by leading players across sports, gaming, education, and AI-powered consumer devices. One particularly exciting area is AI-enhanced toys, where advanced audio/video capabilities are transforming interactive entertainment, learning, and fandom-driven experiences. With the AI toy market projected to reach $36 billion by 2030, this presents a massive investment opportunity.

Beyond the attention economy, we are also expanding into AI infrastructure—exploring data centers, cooling technologies, and AI-driven compute solutions that will fuel the next generation of digital applications.

📩 If you're interested in joining our fund or know someone who should be, reach out.

If you know of startup founders building in the “eyeball economy”, please go ahead and connect us. Let’s pay it forward together :-) 2025 it is!

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While you wait for our next newsletter, I encourage you to check out our other newsletter / streaming consulting destination: The Streaming Lab where we cover streaming insights from MENA and India.

The “Mehtta Ventures Dubai investment digest” is a weekly newsletter exploring the trends that matter to startup founders and investment professionals in the Middle East & India. If you are not already a subscriber, sign up and join several others who receive it directly in their inbox every Monday.

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+ We work with startups, funds, other family offices and investment banks and help them upgrade their strategies, investments and market access. Contact me here.

+ We are on the Board of Directors of Adsolut Media, Asia’s largest digital video ad network. Please get in touch if you want to advertise to build awareness or generate leads for your brand across 7 billion + impressions per month including 150+ publishers, OTTs and broadcasters in the Middle East and several more in India, APAC, Europe and the United States. Contact me here.

The AI Revolution in Media: Sensara, Video…